New WesCom Defence communications strategy

For the new WesCom Defence communications strategy to succeed we need your help.

It is critical for our public relations agency, ADPR to be fed with your news about sales, case studies, product distributor updates and success stories.

ADPR is will be creating and curating content to be shared across our own channels, as well as earned media and paid-for platforms to extend WesCom Defence’s brand profile, and to help drive awareness and sales inquiries.

Managing Director, Kate O’Sullivan says, “We will be conveying the message that WesCom Defence enables effective and reliable communication for the location and extraction of combat forces in the most challenging operating environments.

“We will also be highlighting how WesCom Defence facilitates effective and portable pathway (obstacle) clearance solutions for expeditionary forces and special operations, and maximises combat force readiness and effectiveness by creating a safe, realistic, battlefield training simulated environment. In addition, WesCom Defence is a world-renowned specialist of pyrotechnic products for the defence industry.”

This will be demonstrated through a range of communication channels including:

  • Case studies
  • Testimonials
  • Press releases
  • Advertising/media buying
  • Social media
  • Newsletters
  • Expert comment
  • Exhibitions
  • Sponsorship

If you have any story ideas, please contact Director of Global Marketing and Communications, Chris Feibusch on [email protected] and the ADPR team on [email protected]. Many thanks!

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